Shipping

Price against what the customer currently spends on the problem, not against your costs or your competitors. Their current spend includes the hours, the workaround and the consequences of not solving it. First versions are usually priced too low, which attracts the wrong customers, makes support unaffordable, and leaves you competing on a dimension you…

A first version should do one job, for one type of customer, in one situation. Everything else is deferred, and most of what remains can be done by hand rather than built. The test is not whether the product is finished. It is whether one person can get the outcome they wanted, even if you…