The other half of Exploding Ideas
Every Sunday, Exploding Ideas finds a customer created by structural change, maps the economy forming around them, and names the businesses worth paying attention to.
Every Tuesday, paid members get the Deep Dive on the same economy.
That is what you are paying for.
$15 a month, or $150 a year.
The annual plan works out at two months free.
One full Deep Dive every Tuesday
We take the Sunday signal apart and look at what it would actually take to build on it:
- The market
- The new customer
- The economy forming around them
- Existing players and alternatives
- Business models
- Pricing and economics
- Risks and constraints
- Validation paths
- The most promising ways to build on the signal
Same structure every week, so you can find the part you care about in two minutes and read the whole thing in twenty.
See exactly what is inside a Deep Dive
Sunday tells you where something is happening. Tuesday helps you decide what to do about it.
And a few extras
Paid members also get some benefits that come with being part of Exploding Ideas. They are extras. They are not what the $15 is paying for.
Validate and Ship, included. Our short practical guide to moving from a validated idea to something real in the market. It sells for $3. Paid members get it.
Member pricing on our books. Private discounts on selected Exploding Ideas books, playbooks and resources, including upcoming titles in the Road to 100 Customers series.
Occasional offers on products we feature. When we cover a tool and can negotiate something useful for members, we pass it on. We won’t fill your inbox with coupons and we won’t recommend a product because it comes with a discount. You’ll simply find them listed.
What you’re actually buying
You’re not paying $15 to save a few dollars on books.
You’re not joining a discount club.
And the Deep Dive isn’t something thrown in because the perks make the subscription worthwhile.
The product is the Tuesday Deep Dive. The books, the member pricing and the occasional offers are what comes with being a paid member.
Cancelling
Cancel whenever you like, from your own account. Billing is handled by Beehiiv, not on this site.
When you cancel, the Sunday edition keeps arriving. The Tuesday Deep Dives stop.
Free on Sunday. Deep on Tuesday.
Free subscribers get the signal. Paid members get the signal, the analysis and the path from signal to revenue.
$15 a month, or $150 a year.
Not ready? Start with the free Sunday edition and decide later.