Early sales conversations are research that occasionally ends in a purchase. The founder is the best person to run them, not despite lacking sales training but because of it: the goal is to understand what the customer does today and decide whether you can help, and being unable to perform a sales pitch removes the…
Your first customers are already gathered somewhere, discussing the problem in their own words: a trade forum, a professional association, a supplier’s customer list, a local group, a comment section. Finding that place and being useful in it beats every scalable channel at this stage, because scalable channels are designed for businesses that already know…
A fast-growing subreddit is often the first public sign that a new group of people has appeared with a shared problem. Size tells you where the crowd already is; growth tells you where it is forming. Use a live growth ranking to spot the rooms that are filling up, read them until you know how…