We help businesses grow organically

Accelerate your organic growth with our refined and proven strategies.

What others are saying...

Client 1

Rowan Cheung

Founder, TheRundown.AI

"Sheeeesh 🔥. Definitely cracked the code."
Client 2

Matt McGarry

Founder, Newsletter Operator

"Eric Lam built an AI newsletter with 534 subscribers just in 4 days and gave it away for free on Twitter."
Client 3

Tim Stodz

Owner, Copyblogger

"I think Eric's gonna be the guy that really formalizes the approach to growing on Reddit."

Here's what we do...

Hey👋, i'm Eric the founder of Exploding Ideas.

Back in 2015 I was lost. I was getting paid $34,000/year working for a fortune 500 company in Los Angeles and according to company policy, I was only allowed a maximum raise of 10% per year.

This didn't sit well with me so I ended up doing what most 25 year olds do when they feel stuck...

Head to YouTube😂

I consumed every piece of content I could find about going from 'rags to riches', and quickly realized that the only way out of the corporate rat race for me would be to build an online business.

That sent me on a looooooong journey.

But I was eager to get started!

I began with 0 technical skills and hired a software developer to build me a website called playlistemails.com.

It cost $800 to hire the developer on Upwork to build the site and I ended up making my first sale in the first hour of going live.

Unfortunately my employer didn't love the idea of me creating the Yellow Pages for musicians (that was the concept) so they asked me to shut it down🤦 - and I did.

But I was addicted...

That first sale ignited a fire in me.

And I went back to the drawing board ready for my next side hustle...

The next one I came up with was vocalpresets.com.

I stumbled upon the idea while doing extensive market research on Reddit and discovering people P2P trading "Vocal Presets" (they're like lightroom presets for musicians).

I saw vocalpresets.com - an exact keyword match - was available and snatched it up!

Here's the thing though...

The overarching insight from the YouTube videos I watched was that there's 2 sides to success; being skilled and being lucky. In order to maximize the skill side (since that's the only part I had control over), I vowed with each business I built I would learn a new skill so that if the business failed, I would walkaway smarter than I was before.

With vocalpresets.com, I decided to learn SEO. You can see below - I learned it and smashed the shit out of it!

40,000 organic visits from Google in the last 12 months!!😳

Descriptive Text About the Image

I got the business profitable in 3 months and built the vocalpresets.com email newsletter to 55,000 subscribers.

This led to the business getting bought💰💸

Since then i've gone deep learning all the nuances of SEO, learned how to code websites from scratch, and built TONS of websites. I started Exploding Ideas as a research business so that I can find new niches to build businesses in.

Interestingly enough, when I started publishing the newsletter, business owners started reaching out to me to help them with their businesses.

I kept getting asked to productize the skills that I used on my own sites.

So yea, if you want to work together reach out to me at ideas@explodingideas.co.

Or, just keep scrolling...

These are some of the businesses we've grown


Services for teams of all sizes

Whether you're an aspiring entrepreneur or you have a substantial amount of revenue, there's a plan for you.

Self-Starter Academy

If you are just starting out or just want to learn the skills on your own time.

  • Learn Reddit marketing
  • Learn product testing
  • Get first customers
  • Self-guided videos
Learn more

Advisory Consulting

Most popular

This is great for startups that want to develop strategies and carry them out themselves.

  • 30 minute consulting calls
  • Organic marketing strategy
  • Go-to-market consulting
  • Strategy refinement
  • Variable cadence
Learn more

Enterprise Services

We offer organic marketing for businesses. Everything ranging from concepting and execution.

  • SEO backlinking
  • SEO content creation
  • PPC and paid marketing
  • Conversion rate optimization
  • Retention optimization (newsletters etc.)
Learn more

Ready to Grow Your Business?

Contact us at ideas@explodingideas.co or reach out below.

Contact us

Case Study: Driving Organic Growth for The Rundown AI Newsletter on Reddit

case study screenshot

Client Overview:

Rowan Cheung, the visionary founder behind The Rundown AI, created the world's fastest-growing AI newsletter. Within just a few months of its inception, The Rundown AI amassed an impressive following of over 350,000+ subscribers. These subscribers, ranging from AI enthusiasts to industry professionals, turn to The Rundown daily for insightful and up-to-date content on artificial intelligence.


To harness the potential of organic methods to further boost the subscriber base of The Rundown AI.


Targeted engagement on Reddit, one of the largest platforms for specialized communities, to drive organic subscribers.


  • Research and Identify: We began by identifying subreddits where AI enthusiasts and professionals were active. Communities such as r/MachineLearning, r/artificial, and r/AI were on our radar.
  • Content Creation: We crafted high-quality posts that resonated with the interests and curiosities of the Reddit AI community. These posts were not just promotional but offered value, insights, and sparked discussions.
  • Engage and Interact: Beyond just posting, we actively engaged in conversations, answered questions, and positioned The Rundown AI as a must-have resource for anyone keen on AI.
  • Monitor and Optimize: Real-time monitoring allowed us to understand what resonated best with the audience. This feedback loop helped tweak our strategy for even better engagement.


case study screenshot

Our efforts bore fruit as we achieved the coveted #1 position in multiple subreddits. These top positions translated to visibility and credibility. The direct result? Over 1,000 organic subscribers for The Rundown AI newsletter in a short span. The ripple effect of our Reddit engagement also led to word-of-mouth referrals, further solidifying the newsletter's standing in the AI community.


case study screenshot

The case of The Rundown AI is a testament to the power of organic growth when executed right. With strategic engagement on platforms like Reddit, it's possible to achieve remarkable growth without resorting to paid promotions. The success of Rowan Cheung's newsletter underscores the importance of being where your audience is, offering genuine value, and fostering community engagement.

Ready to Grow Your Business?

Contact us

Frequently Asked Questions (FAQs)

How does organic growth differ from inorganic growth?

While organic growth focuses on internal efforts, inorganic growth is achieved through external means, such as mergers, acquisitions, or partnerships. Both strategies offer their own set of advantages and challenges.

What industries can benefit from your services?

Our evidence-based methodologies and advanced research systems are adaptable across a wide range of industries. Whether you're in retail, tech, healthcare, or any other sector, we tailor our strategies to your specific needs.

Are your services suitable for both new businesses and existing stores?

Absolutely. Whether you're a startup looking to penetrate the market or an established business aiming to expand your market share, our strategies are designed to cater to diverse business stages.

How do you measure the effectiveness of your growth strategies?

We rely on a combination of performance metrics, customer feedback, and data analytics. By monitoring these factors, we ensure that our strategies are not only effective but also continually optimized.

What are the most common misconceptions about organic growth?

Some believe organic growth is slow or that it can't yield as high returns as inorganic methods. While organic strategies may sometimes take longer to show results, they often lead to more sustainable and stable business expansion.

How do your services help in driving organic sales growth specifically?

We focus on understanding your target market, optimizing product lines, and enhancing customer engagement. Through a combination of these tactics, we aim to boost your organic sales consistently.

What makes your approach to organic growth unique?

Our holistic approach combines traditional business strategies with modern technological tools like proprietary data analytics. This fusion ensures that our clients receive the best of both worlds—time-tested methods and innovative solutions.