This site is organised as a sequence, not a pile of articles. Five stages, in the order you would actually go through them.
1. Emerging Economies
A trend is a line on a chart. An economy is a map with room for twenty businesses in it. This is where we identify the shifts creating whole ecosystems, and the customers who appeared with them.
Start with: What an Exploding Economy Looks Like.
2. Business Ideas
Once you can see the economy, the question is what to build inside it. Every idea here comes with the problem, the customer, the solution, the money, and why now.
Start with: Business Ideas Worth Building Right Now.
3. Validate an Idea
An idea you like is not an idea that works. Different question at each stage: does the problem exist, will anyone pay, do they use it, does acquisition work.
Start with: How to Validate a Business Idea Before Building It.
4. Shipping
Scope, position, price, launch. Building is no longer the hard part, which removes the last good excuse.
Start with: From Validated Idea to Live Product.
5. First Customers
The stretch between launching and earning. Manual, uncomfortable, and the only way through.
Start with: How to Get Your First Customers.
The newsletter runs on the same sequence, one economy at a time.